Who is eligible?
If you are a member of CPRS in good standing with five years of full-time public relations work experience, you are eligible to apply.
• Be employed full-time in a public relations position for at least five years;*
• Spend at least half your professional time involved with specific public relations activities.
What is required?
- a review of a work sample;
- a written examination; and,
- an oral examination
What is the timing of the process?
What can I expect?
How are examinations conducted?
When will I be notified of the results?
Candidates are notified of their results by the end of January each year.
When can I begin using the APR designation?
Upon notification of success, candidates can begin to use the APR designation.
An APR wordmark designating the professional status for public relations practitioners was established in 2007. The wordmark is available for accredited members to use on business cards, letterhead or websites. To get a high resolution image for your use, please contact the CPRS National Office at 416-239-7034.
What is required to maintain my APR?
Maintaining your APR designation is a milestone on the road of continuous personal growth and credentials. A minimum of 15 units are required every 5 years to maintain your APR.
Maintenance of accreditation units can be earned in three categories:
- Training (minimum 5 units)
- Professional Activities
- Community Services
For further information on APR maintenance, please login to the CPRS National website using your designated username and password. Accredited members can learn more about the program, use the online maintenance system to keep track of and submit qualifying maintenance activities and check their status.
Newly designated APRs are considered maintained until their 5th year anniversary.
Is the APR designation valid indefinitely?
Candidates in good standing who remain members of CPRS are able to use the APR designation. However, accredited members are encouraged to participate in voluntary the CPRS Accreditation Maintenance program. New APRs are considered maintained until their five-year anniversary.
How can I take the next step?
• Lorianne Weston, Director of Accreditation and Education at CPRS National
Janet Wile, APR, FCPRS, Director, Internal Communications, Barrick Gold Corporation completed accreditation in 1991. She has this to say about her experience:
“The APR is a credential I can point to when presenting myself to clients, potential employers, or others in the profession. It is proof you meet a certain standard of knowledge and good practice. Being successful in the Accreditation process helps build your confidence.”