The event features seven talks, where you’ll learn from CEOs, Presidents, Chief Digital Strategists, VPs and Global Directors of PR, who are drawn from agencies, private industry, broader public sector organizations, and news outlets.
Join us for this full-day, professional development session that tackles the emerging trends, best practices, and insights needed to thrive in our ever-changing field. There are also built in breaks to encourage networking. We hope you’ll leave further inspired, educated and prepared to enable your organization or clients to achieve their business goals and build even stronger relationships with their stakeholders.
This event is generously sponsored by Masters of Communication Management (MCM) program, McMaster University.
When: Thursday, April 5, 2018 from 8:00 AM to 4:00 PM EST
Where: McMaster Innovation Park
A continental breakfast, lunch, and afternoon refreshment break are included, for the price of:
- $199 – Early bird rate (prior to March 22) for members of CPRS Hamilton, CPRS Toronto, IABC Golden Horseshoe
- $249 – Regular rate (March 23 onward) for members of CPRS Hamilton, CPRS Toronto, IABC Golden Horseshoe
- $299 – Non members
- $99 – Student members of CPRS Hamilton, CPRS Toronto, IABC Golden Horseshoe
8:25 – 8:30 am Welcome and opening remarks
8:30 – 9:15 am The evolution of communication and the changing structure of in-house communication departments – Ivana Di Millo, Director of Communications, City of Mississauga
9:30- 10:15 am Integrating communications into organizational strategy – Mark John Stewart, President, FlyPrint and Professor, Masters of Communications Management at McMaster University
10:15 – 10:45 am Networking and Email Break
10:45 – 11:30 am How CSR (Corporate Social Responsibility) and PR are evolving to be the foundation on which companies are building their business – Andrea Dolan, President, Manifest Communications
11:30 – 12:00 pm Lunch
12:00-1:00 pm PR’s role in cybersecurity, data breaches, privacy and trust – Sarah Hanel, MBA, APR, Director of Global Public Relations, Vasco
1:00 – 1:45 pm The changing media landscape and what this means for public relations practitioner – Andrew Lundy, VP Digital, Canadian Press
2:00 – 2:45 pm What a CEO looks for in a PR executive as a trusted advisor and why the role is important to organizational success – Rob MacIsaac, President and CEO, Hamilton Health Sciences
3:00 – 3:45 pm Panel Discussion – Shifts in PR – Seeing the future through an agency lens, featuring: Chantel Broten, President Jan Kelley; Andrea Montgomery APR, VP, Redbrick Communications; and Rick Murray, Managing Partner and Chief Digital Strategist, National PR. Moderated by Brenda Sweeney, APR, FCPRS, C.Dir., President Sweeney Communications Inc.
3:45 – 4:00 pm Closing remarks
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Thank you to our event sponsors
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