Many organizations have invested heavily in social media over the last few years. The moment is arriving when the value of this investment has to be evaluated.

The Social Media Strategy and ROI/ROE Measurement Expert Panel, presented by CPRS Hamilton, will discuss social media strategy and measurement techniques that are crucial for professional communicators to demonstrate the value that they are adding to their organizations. Measurement is a key tool for professional communicators to become a senior management function and have a seat at the decision-making table.

How do strategy and evaluation come together to showcase the value of professional communicators’ work, as well as lead to continuous improvement and accountability? These questions will be discussed at this high-profile panel discussion. This event will feature brief presentations from each speaker, followed by a question and answer period. Refreshments will be served.
 
Date, Time and Location:
Wednesday, January 18, 2012, 5:30 - 7:00 pm
McMaster Innovation Park
Map and directions: http://www.mcmasterinnovationpark.ca/directions-to-the-mip

To register: http://www.eventbrite.co.uk/event/2629440728

Speakers:

• Andrew Laing, President, Cormex Research (Toronto): “Measuring Social Media:  The Good, the Bad and the Ugly.”
• David Scholz, Vice-President, Leger Marketing (Toronto): “Social Media Campaign Evaluation:  Can’t I just count the ‘likes’?”
• David Bourne, Manager, Corporate Communications, The Scarborough Hospital (Toronto): David Bourne: “Taking the pulse of healthcare social media strategy.”

This event has been generously sponsored by CNW and the McMaster-Syracuse Master of Communications Management Program.

Questions?

Contact: Alex Sévigny
alexandre.sevigny@gmail.com

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