JEM's Gems

JEM’s Gems - Communicating in the face of mistrust

Mistrust is often the obstacle to successful corporate communications. In an age of skepticism - if not outright cynicism - the public is inclined to dismiss corporate messaging as self-serving and therefore suspect.

Posted Wednesday, January 10th, 2007 in JEM's Gems, Members | No Comments »

JEM’s Gems - Ethics is more than just right and wrong

Ethical behaviour is important in all aspects of life. “I cringe when I see decent people justifying abhorrent business practices simply because ‘that’s the way it’s done.’ There’s no excuse for that. Maybe powerful people - including powerful publicists - can get away with it.”

Posted Monday, January 8th, 2007 in JEM's Gems, Members | No Comments »