Mistrust is often the obstacle to successful corporate communications. In an age of skepticism - if not outright cynicism - the public is inclined to dismiss corporate messaging as self-serving and therefore suspect.
Ethical behaviour is important in all aspects of life. “I cringe when I see decent people justifying abhorrent business practices simply because ‘that’s the way it’s done.’ There’s no excuse for that. Maybe powerful people - including powerful publicists - can get away with it.”
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