Public Articles

CPRS Hamilton 20th Anniversary of the Pinnacle Awards is only days away on April 28th, 2011.
Join CPRS Hamilton as we celebrate 20 years of Pinnacle Awards. This prestigious event takes place at the majestic lakefront facility Paletta Mansion in Burlington.  
Special Guest Speaker: Kevin Shea, Manager of Public Relations, Princess Margaret Hospital Foundation.

A bit about Kevin:
Although James Brown always [...]

Hamilton, ON December 2010 – CPRS Hamilton is pleased to announce the establishment of the CPRS Legacy Fund and the CPRS Legacy Fund Award.
The Legacy Fund, which will be administered by the Hamilton Community Foundation as a permanent endowment fund, has been established by CPRS Hamilton to provide a scholarship award in the [...]

Toronto, Ontario –August 30, 2010—Denissa-Jalal St-Laurent, Victoria,
British Columbia, is the winner of the fourth Torchia Scholarship in Public Relations/ Communications, awarded by the Communications + Public
Relations Foundation. The $1,500 annual Scholarship was established to recognize a student who best exemplifies the spirit and practice of
bilingualism in the Canadian communications and public relations
profession.
A student [...]

Picture this: A lazy Sunday afternoon in wintry February. You’re sitting by a warm fire, wrapped in your cozy blanket, and you can’t wait to dive into a captivating … (PR text)book! Don’t laugh. If you are committed to advancing your career this year, it might be your personal version of bliss.
CPRS Accreditation, putting [...]

Have you been wondering what the impact blogs and social media has had on businesses? Clive Thompson provides some great real-world examples and analysis in his March 2007, Wired magazine article, The See-Through CEO.

JEM’s Gems - A regular column by Joanne Emerson, APR

Not much has changed over the years when it comes to dealing with ethical issues in public relations in every field from medicine to simple commerce.

Mark LaVigne, APR, discusses how the media monitoring task feels like a search for a needle in an electronic haystack and offers tips to survive this media monitoring nightmare.

So you’ve graduated. You’re equipped with the most up-to-date industry knowledge. You’re energetic and ready to hit the ground running, but five words, when combined, throw a punch that discourages your job-searching efforts almost immediately upon laying eyes on them - “five years minimum work experience”.

Frazzing. It means frantically multitasking according to the Globe and Mail’s Social Studies column.
There are many public relations practitioners who could be the poster child for frazzing. We’ve all met them, maybe even seen them in the mirror. They’re always busy, busy, busy, sometimes nearly at the point of panic. They’ll typically tell you they’re [...]

For a public relations practitioner, few images are as daunting as staring at a blank computer screen. With a deadline looming and your way with words on an untimely break, writer’s block can make you feel as if typing the date will be the last thing you ever write.
Athletes call this sudden and unexpected loss [...]