Picture this: A lazy Sunday afternoon in wintry February. You’re sitting by a warm fire, wrapped in your cozy blanket, and you can’t wait to dive into a captivating … (PR text)book! Don’t laugh. If you are committed to advancing your career this year, it might be your personal version of bliss.
CPRS Accreditation, putting [...]
Have you been wondering what the impact blogs and social media has had on businesses? Clive Thompson provides some great real-world examples and analysis in his March 2007, Wired magazine article, The See-Through CEO.
JEM’s Gems - A regular column by Joanne Emerson, APR
Not much has changed over the years when it comes to dealing with ethical issues in public relations in every field from medicine to simple commerce.
Mark LaVigne, APR, discusses how the media monitoring task feels like a search for a needle in an electronic haystack and offers tips to survive this media monitoring nightmare.
So you’ve graduated. You’re equipped with the most up-to-date industry knowledge. You’re energetic and ready to hit the ground running, but five words, when combined, throw a punch that discourages your job-searching efforts almost immediately upon laying eyes on them - “five years minimum work experience”.
Frazzing. It means frantically multitasking according to the Globe and Mail’s Social Studies column.
There are many public relations practitioners who could be the poster child for frazzing. We’ve all met them, maybe even seen them in the mirror. They’re always busy, busy, busy, sometimes nearly at the point of panic. They’ll typically tell you they’re [...]
For a public relations practitioner, few images are as daunting as staring at a blank computer screen. With a deadline looming and your way with words on an untimely break, writer’s block can make you feel as if typing the date will be the last thing you ever write.
Athletes call this sudden and unexpected loss [...]
