President’s Message February 2014

President’s Message February 2014

I     President’s Message

February 4, 2014

Dear Fellow CPRS Hamilton Members:

Do you enjoy challenging yourself and learning? This month, we’ve got excellent professional development programming.

If you haven’t already registered for our Katie Delahaye Paine luncheon and afternoon workshop on February 19th, it’s not too late. Katie is a best-selling author and is internationally recognized for her work on communications measurement. Her luncheon address, “Measurement in the Age of Context”, will look at emerging mobile technologies like wearable computing devices and cover the opportunities and privacy and ethical quagmires they will pose. A hands-on, ‘Measurement Master Class Workshop’ will follow on, “How to Create a Best in Class Measurement Program”.

Participants will be introduced to a framework for developing a standards-compliant best-in-class measurement program as well as, hands-on experience in putting the framework into practice.

Register Now!Last summer, Katie hosted The Durham Conclave, which was the first ever international social media measurement standards meeting. Representatives from more than a dozen associations representing more than 40,000 individual members were joined by researchers, advertisers and communications agencies to develop standards for measuring social media – which, unlike advertising, is a two-way conversation. This work is evolving and further investigation will take place during The Big Ask Conference in London, England on November 17th when PR and media intelligence professionals will be asked what they want to see as part of the new global standards.

We’ve included some additional professional development opportunities in this newsletter from the new Hamilton Media Guild and, HRPA Hamilton – so you can pick and choose programming to enhance your skills.

We won’t be offering our usual Pint-sized Social Media Chat this month because we want you to come out on February 19th and spend the entire afternoon with us!


Ginny Jones APR, FCPRS

905 648 2049

II      Professional Development @ CPRS Hamilton

Katie Paine is coming to Town – Luncheon & Workshop Events -February 19th

Attend both and earn APR maintenance points

CPRS Hamilton is holding a luncheon and workshop featuring measurement guru Katie Delahaye Paine in co-operation with the McMaster-Syracuse MCM Winter Residency program on Wednesday, February 19th at the Ron Joyce Centre in Burlington. Our members will have a chance to mix with communications leaders from across Canada who are enrolled in the program and in town for their residency week. Attend both the luncheon and workshop for the special discounted members’ rate of $200.

In, “Measurement in the Age of Context”, Katie will cover howPR pros and communications managers can take advantage of rapidly upcoming technologies like smartphones, smart homes, Google glass and automotive communications to measure what matters for their careers. In the three hour workshop that follows, Katie will provide a practical measurement framework that draws on emerging standards for social media measurement.


Ron Joyce Centre, DeGroote School of Business
4350 South Service Road
Burlington, ON L7L 5R8

III   Pinnacles March 7th Pinnacle Submissions Due; March 14th Special       Awards submissions due; April 9th Awards Gala

What’s Your Formula for Success?

Do you have images of stepping up to the podium this year? Test your mettle when you put your best communications work forward for the 23rd Annual CPRS Hamilton Pinnacles Awards. The deadline for Pinnacles entries is March 7th, 2014. Special Awards, which recognize peers who have provided exemplary service to CPRS over the past year, are due March 14th. Pinnacle entry fees are $50 per submission; $25 for the ‘Student Project Award’. Special awards are nominated by peers and there is no charge to submit. Members interested in more information and entry forms are invited to email Pinnacle Awards Chair Mark Gregory at Learn the secrets of entrry writing success from a multiple award-winning leader, Carleen Carroll, APR FCPRS.

The prestigious awards Gala is set for April 9th at the Ron Joyce Centre on McMaster University’s DeGroote School of Business campus in Burlington. Please plan to attend the event. Connect with your industry peers and cheer on the competitors.

Gala Emcee and CHCH Host Annette Hamm is back again and our guest speaker, Lauren More, is Vice President of Communications for Ford Motor Company of Canada, Ltd., where she leads multiple media relations, employee communications and social media programs and serves as a company spokesperson on a number of topics, including: corporate news, manufacturing and assembly operations, environment and safety, human resources issues and crisis communications. Reserve now and join your colleagues to formally celebrate the 23rd anniversary of the CPRS Pinnacle Awards.

23rd Annual Pinnacle Awards Gala

Wednesday, April 9, 2014

The Ron Joyce Centre at the DeGroote School of Business, McMaster University

5:30 p.m. cocktail reception

6 p.m. dinner

Dress: business or formal

Click here to register

IV     CPRS National ConferencePlan your summer vacation in Banff

Register online now for ASCEND 2014, our national CPRS conference in Banff, Alberta from May 25 to 27th and enjoy top quality presentations and networking with over 300 participants from across Canada, all against the backdrop of the magnificent Rocky Mountains. For example, you’ll hear the inside scoop on the Campaign Behind Chris Hadfield with plenary speaker Anna Kapiniari, Manager of Strategic Communications at the Canadian Space Agency. This year, plan your summer vacation around your trip to Banff, AB. This beautiful setting offers a variety of activities for you and your family to enjoy – including Banff National Park

To qualify for member rates, you must be a member in good standing of CPRS or a member of a Global Alliance member public relations organization as of May 25, 2014.

V      Mentorship What the Mentors Learned atReverse Mentoring

By Christina Jean Pierre and Rosita Carobelli-Zukowski

CPRS Mentorship Program

This year’s Mentorship program is full of discovery and learning. The mentorship committee has worked hard to provide the mentees and mentors a framework for connecting and the monthly programming to keep everyone on track. To date, we have hosted three successful events and continue to have engaging discussions within our LinkedIn Group.

Most recently, the mentees hosted a wonderful and interactive event on Video Communication. It was a great event and the mentees gave it their all. Some of the key learning’s that Mentees identified included:

  • How to utilize video as a means of communication
  • Digital advancements
  • Relevance of video communications
  • How both utilizing videos and digital advancements is impacting our profession

Mentees: Work hard now to achieve your goals while drawing on the support and knowledge of your mentor!

IMPORTANT: At your next session together, please remember to review the handbooks and focus on the three key goals that the mentee set at the beginning of the program. Take a look at the Signs of Success that were identified. They are the outcomes of the goals and they are measured by/against progress thus far. How is the mentee doing? What do they need to do next?

Great Mentoring Ideas & Activities for Added Value

To further cultivate a successful Mentor/Mentee relationship, we have put together a few suggestions of actions and topics that will result in some fruitful outcomes:

  • Attend a Professional Development event together – like the Katie Paine event being held February 19th
  • Review each other’s professional portfolio – can also include your resumes!
  • Arrange for a “Take your Mentee to Work” day; invite a mentee to job shadow you or a colleague your organization; facilitate an introduction – you both know people!
  • Discuss tips and strategies for work-life balance – is there such a thing?
  • The impact of personal branding – how to enhance it; knowing the difference in using social media professionally versus personally;
  • Read and share articles on top stories – how would you each handle the media if you were in charge?
  • Mentees: share your favourite PR article(s) or case studies from class and discuss what you learned – compare notes with your mentor

The Mentorship Co-chairs, Rosita and Christina, are available if you need to discuss any ideas or concerns.

March Mentorship Event

We look forward to seeing you at the next event, An Evening of Public Speaking and Workshop on Wednesday March 19th, 2014. It will be held at Burlington’s Brant Hills Community Centre and Library, starting at 6:30pm.

For more information or if you’d like to serve on the mentorship committee, please contact the 2013-14 CPRS Hamilton Mentorship Co-Chairs at or by phone: Christina Jean Pierre (905) 929 -9299; Rosita Carobelli-Zukowski (905) 920-3552.

VI     Professional Development @ CPRS (national)

In addition to our Katie Paine events on February 19th, CPRS is providing a complimentary webinar at 2 p.m. on the award-winning, “Becoming a Strategic Communications Rock Star” campaign with Ingenium Communications.

Attending the webinar also goes towards your accreditation maintenance. Sign up today

Remember: Webinars are taped and available in archives on the CPRS website if you miss the live version and are free to full members ($85 value). Please contact if you experience any issues when signing up for the webinars or accessing the archives.

VII   National Awards of Excellence & Major Awards – due March     21st

Our national office and volunteers also run an outstanding awards program for communications programs and project as well as, the Major awards program which recognizes members who exemplify exceptional involvement in the profession. Deadlne for both programs is March 21st and details are available here.

VIII Other PD Around Town here is what’s happening out there

A) Re-inventing Human Resources in a Social Workplace – February 8th

The Hamilton Chapter of the Human Resources Professionals Association

serves 900 members throughout Greater Hamilton with training on the latest human resources issues facing the HR profession. February programming, which runs from 7:30 a.m. to 12 noon at Marquis Gardens in Ancaster, includes a half-day interactive workshop on how technology and social media have changed the way people communicate with friends, family, clients and co-workers and what it means to leadership and employee engagement. Presenter Pamela Ross, Chief Experience Officer at Pam Ross Consulting, will examine how leadership and organizational culture must change for the 21st century, and the core principles and competencies of a workplace that engages the next generation. The fee is $40 for non-members.

Register Here

B) Doing Media Differently – February 12th

Hamilton Media Guild (HMG)

is a local platform that aims to connect both emerging young professionals and media industry experts to explore and develop leadership potential in their field. HMG is providing networking and professional development on Wednesday, February 12 from 6 to 9 p.m. at the Lincoln Alexander Centre on the topic of, “Doing Media Differently”. Moderated by the Hamilton Spectator’s Jim Polling, this panel event will explore how community-based journalism is changing the media landscape. Panelists include independent journalists Mathew Ingram, GigaOm. com, formerly of the Globe & Mail; Ryan McGreal, Raise the Hammer; May-Marie Duwai-Sowa, Illuminessence e-magazine; Jamie (Gunner) Smith, In Your Neighbourhood and; Martinus Geleynse, MGi Media – Urbanicity.  

HMG is supported by Hamilton Hive, the city’s umbrella organization for young professional groups. For more information about the Hamilton Media Guild please their Web site.

IX   Humbug 2013 – What a party!

Hats off to Events Chair Bob Deans and Student Reps Marcy McMillan and Nadine Nock for making this year’s Humbug an extra special affair. Held at the new AGH Design Annex on James St. North, the party provided the perfect kick-off to the Holiday season.

Partygoers (left to right): Christina Jean Pierre, Alex Sévigny APR, Gordon Neufeld APR, Grace Diffey APR FCPRS, Tulika Marathe and Bob Deans APR, enjoying the company.

X   It’s in you to Give Best wishes for former CPRS Hamilton Board member Sharon Little APR

Many of you know Sharon Little APR of Halton Region, who recently stepped down as Vice-President on the CPRS Hamilton board. Previously, Sharon also served on the Board as Treasurer. Sharon is an incredibly talented communications practitioner, a dedicated champion for CPRS, and an overall generous and caring person. Right now, Sharon is fighting a battle for her health –she has been diagnosed with acute myeloid leukemia. She is getting the best care and undergoing treatment, and she will be dedicating the next several months to conquering this disease and getting well.

In her own words, “Whatever doesn’t kill me…had better start running.”

The CPRS Hamilton Board wishes Sharon all the strength and support in the world as she goes through the next few months, and a speedy return to health.

Sharon thanks those wishing to send flowers or visit, but these kind gestures are limited due to hospital regulations; instead, she asks that those who can to please consider donating blood and/or registering for the bone marrow registry. You can learn more by going to:

XI    NEW CPRS Hamilton LinkedIn Group 

To start off 2014, CPRS Hamilton has created a new LinkedIn Group for its members to connect professionally online. Now you can engage with fellow members in our closed group on all sorts of PR topics, news and discussions in addition to sharing resources such as: job postings, career trends, studies, local events and more.

This group is closed to CPRS Hamilton members who can join via LinkedIn here.
If you are on LinkedIn join us!

XII    Upcoming Student Event – Tuesday March 4th 2014

The next semi-annual student event will be taking place on Tuesday March 4th. If you are a current public relations and communications student save the day and stay tuned for more details!

XII       In the News

Got some news to share? Or have you heard about a recent honour bestowed on one of your CPRS peers? Don’t be shy!! Contact us at

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