President’s Message December 2013

President’s Message December 2013

Ginny Jones, APR, FCPRS                                                                      December 1, 2013

Dear Fellow CPRS Hamilton Members:Get ready for a busy week – starting with Monday night’s Pint-sized Social Media session on, “Building Communities Online” (Register Now!) Plus, Monday is also the application deadline for accreditation candidates.According to our professional development chair, Dr. Alex Sévigny, APR, who moderates the popular Pint-sized Social Media series, The fact is that everyone and every business that participates on social media should be actively involved in building measureable brand communities.

We will discuss case studies that illustrate strategies, tactics and technologies you can use to help your organization build a brand community online.”  

Participants share best practices and, cover case studies that illustrate strategies, tactics and technologies you can use to help your organization build its online brand community. While this event is open to all, CPRS members and students qualify for low registration rates.

Then on Thursday, it’s the annual CPRS Hamilton Holiday Humbug (Register). Join PR colleagues and friends from across the region for a joyful celebration of fellowship and goodwill. Held at the AGH Design Annex, the Humbug is a wonderful opportunity to enjoy some holiday cheer – in a beautifully restored 19th century heritage building that features experimental exhibitions and AGH programming plus, an art and design retail storefront. More details are provided below. Hope to see you Thursday!

The CPRS Hamilton Board of Directors wishes you a safe and joyous holiday season and a healthy and prosperous New Year!



905 648 2049


Holiday Humbug Dec 5th Last Chance – Register now!

Thursday, December 5, 2013, 6 to 8 p.m.

AGH Design Annex, 118 James Street North, Hamilton, Ontario  L8R 2K7

Members: $35; Students: $30; Non-members: $40

Register today!

If you have any questions about this event or wish to volunteer, please contact Event Chair Bob Deans at or call 905-529-1613 ext.

Legacy Award deadline – December 16th                                

CPRS Hamilton is calling for applications for this year’s Legacy Award. If you have completed a graduate level program in 2013 with a minimum overall standing of a 3.5 grade point average (i.e. at the Master’s level, Ph.D. or MBA in public relations or communications) and are a member in good standing of CPRS Hamilton for at least two years (at the time the award is presented), you could be eligible to receive a scholarship award in the amount of $1,000. The objective of the award is to promote the importance of continuous learning and professionalism in the field of public relations. Please send a letter to our president, Ginny Jones, outlining your eligibility in meeting the objective of the award and include your transcript (in a sealed envelope from the Register), and mail it to Ginny c/o Acuity Options, 176 Lovers Lane, Ancaster, Ontario L9G 1G8. Selection will be based on the submission that best meets the objective and criteria mentioned, including the highest marks among applicants. The Legacy Fund, which is administered by the Hamilton Community Foundation, is a permanent endowment fund established by CPRS Hamilton.

Professional Development @ CPRS Hamilton

A) 4th Pint-sized Social Media: Professional Ethics in Social Media

Ethics are becoming a serious consideration for public relations professionals on social media. Social media is maturing as an area of practice and we need to start establishing ethical best practices to make sure that clients are provided the finest counsel.

Join us for the first Pint Sized Social Media Conversation of 2014 on the topic of “Professional Ethics in Social Media”. We will discuss case studies of high and low ethics. Make sure you bring your opinions and ideas since we learn a lot from one another!

Professional Ethics in Social Media

Tuesday, January 7, 2014, 5:30 – 7:30 p.m.

Upper Room, Slainte Irish Pub

33 Bowen Street, Hamilton

$15.00 for non-members; $10 for members; $5.00 for students   

The discussion will be facilitated by Dr. Alex Sévigny, APR. Pub Snacks provided. Registration details to follow.

B) NEW: How Healthy is your Organization’s Culture?

– January 17th

Engagement Workshop for Senior and Intermediate Leaders

Only 25% of workforces are actively engaged while 60% are not engaged and 15% are “actively disengaged” at work. Unhappy workers cost the North American business economy well over $350 billion annually in lost productivity.   ~ The Canadian Human Resources Centre

Does your culture engage and energize employees and fuel ideas and productivity?

Join us for 90-minutes of provocative and interactive professional development. You’ll learn new language and tools to improve your team’s and your organization’s culture at a workshop featuring co-authors Dr. Denise O’Connor and Ginny Jones APR FCPRS. Discover a new concept for healthy culture and proven methods to improve engagement and creativity in your workplace.

Participants will:

  • gain valuable professional development programming on improving your culture
  • try out some ‘tools’ to understand and ‘decode’ the culture
  • have opportunities for conversations on insights and to create new mental models of success
  • learn about an original and emerging research project called, the Creative Organization Project
  • network with leading professionals in the fields of public administration, corporate communications and PR, change management and organizational culture
  • receive a certificate of attendance from the Creative Organization Project

How Healthy is your Organization’s Culture?

 Friday, January 17, 2014, 2:30 to 4 p.m.

McMaster Innovation Park

175 Longwood Road South, Hamilton   

$35.00 for non-members; $25 for members; $15 for students

This event is being sponsored by IPAC Hamilton, CPRS Hamilton and McMaster-Syracuse MCM.

Presenters’ Bios

Ginny Jones is an accredited public relations practitioner and the President of Acuity Options (, an award winning communications agency. Ginny works with senior decision-makers and team leaders to improve clarity, trust and stakeholder engagement during change. Her solutions reflect an organization’s values and combine two-way communications with branding and change management practices. Ginny serves as President of CPRS Hamilton and is a Fellow of the CPRS College of Fellows.

Dr. Denise O’Connor is an academic, policy advisor and group facilitator. Denise holds a PhD in Public Policy and her policy expertise is in system dynamics, stakeholder engagement processes, health care systems and the aging population. As President of Moving Perspective (, Denise applies process design and facilitation services with research and evaluation methods to align an organization’s core values and structures with purpose and vision. Most recently, she has worked both for the province and locally, in the area of creating age-friendly communities.

Professional Development @ CPRS (national)

Tune in Wednesday, January 22, 2014 at 2 p.m. for a case study from De Beers Canada that earned the 2013 Issues Management award from CPRS national’s esteemed Awards of Excellence program. Registration info to follow. This event is free for CPRS full members ($85 value). Please contact if you experience any issues when signing up for the webinars.


PRK® – Next Date:Saturday, January 25th

The next Public Relations Knowledge (PRK) ® Exam will take place on Saturday, January 25, 2014 at Conestoga College, Waterloo or George Brown College, Toronto. Consider writing the exam if you graduated from a PR program in 2013 or will be graduating in 2014 or, if you are a professional who is considering a career shift to public relations.

The PRK Readiness Program is a good tool to prepare for the exam and includes:

  • The Study Guide and recommended reading list
  • Membership in the online PRK Discussion Forum
  • Note: CPRS membership is not required to write the exam. Live webinar to prepare for the exam and ask questions (mid-January 2014 – date tbc)

Detailed information on the PRK exam is available HERE.


A pre-Humbug session for Mentees focusing on networking will commence at 5:30 p.m. sharp at the Design Annex at 118 James Street North.

For more information or if you’d like to serve on the mentorship committee, please contact the 2013-14 CPRS Hamilton Mentorship Co-Chairs at or by phone: Christina Jean Pierre (905) 929 -9299; Rosita Carobelli-Zukowski (905) 920-3552

Pinnacles – April 9th (new date) 

The Pinnacles Gala will be held in the evening of Wednesday, April 9th at the Ron Joyce Centre, DeGroote School of Business in Burlington. Details to follow. Please note that the date for award submissions is March 7th.

CPRS National Conference – Ascend 2014, Banff, AB

May 25-27, 2014 – Note: New timing for Conference
Picture yourself in beautiful Banff and take your career to new heights during ASCEND 2014!

Member Referral Incentive – earn credits

Did you know that you can receive a $100 creditfor each new referral that is approved for membership? Is there a person at work, or perhaps someone in your professional network, who would be a great addition to our membership? Credits can be used toward national programs and offerings, including award entrance fees, webinars, accreditation costs, membership renewal fees or the annual Canadian Public Relations Conference. Note that if you refer a new Affiliate member, the credit is $50 only. It’s a simple process; just make sure prospective members use your name as the referring member on their printed or online membership application forms. Or simply email Elizabeth Tang, Membership Manager, at and provide her with the contact details (make sure you’ve had a discussion with the prospect and they have agreed to be contacted). Your referral credits will be tracked by the National Office and will be available for your use.

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