President’s Message January 2014

President’s Message January 2014

January 2, 2014Dear Fellow CPRS Hamilton Members:

Welcome back! Hope you had a wonderful holiday and some quality time with family and friends.

CPRS Hamilton is gearing up for a busy month of professional development events starting with with a Pint-sized Social Media session.

On January 7th discussion on Professional Ethics in Social Media” continues with the discussion on “Where do you draw the line?”  

A second PD event will be held on January 17th addressing the topic:

“How Healthy is your Organization’s Culture”   

Plus, in February we’re offering a joint PD programming luncheon and workshop with McMaster University’s MCM program that will feature measurement expert Katie Delahaye Paine. Katie is Publisher and CEO of Paine Publishing, which focuses on communications measurement training, education and advisory services.” Tickets are limited… reserve early!

REGISTER NOW… for our Katie Paine Luncheon and/or Workshop (FEB 19)! 

We’re delighted to announce our first winner of the Legacy Award (see below). The award is an outcome of the CPRS Hamilton Legacy Fund, which was established with proceeds from the 2006 National Canadian Public Relationship Conference in Niagara Falls which was hosted by CPRS Hamilton.

Don’t miss out on the “extra early bird” pricing for ASCEND 2014 – our national annual conference which ends January 24th. The Summit program’s topics and speakers have been selected and you can view here the conference at a glance and the historic Fairmont Banff Springs Hotel is accepting online reservations for attendees till May 1st.



905 648 2049

Professional Development @ CPRS Hamilton 

A) Pint-sized Social Media: Professional Ethics in Social Media – Where do you draw the line? 

Social media and digital communication have opened up new horizons and massive opportunity for professional communicators. Now that the digital world is being developed, it’s time to start thinking about where to draw those ethical lines that we won’t cross. The fact is that everyone and every business that participates on social media should be actively involved in establishing ethical guidelines.

The First Pint Sized Social Media conversation of the 2014 will centre on Ethics. We will discuss case studies concerning privacy, campaigns and internal communication that demonstrate ethical and un-ethical behaviour.

These pint sized conversations have become a great networking opportunity as we have regular attendance of 15-25. Make sure you bring your opinions and ideas since we learn a lot from one another! The discussion will be facilitated by Dr. Alex Sévigny, APR. Pub Snacks provided.

Professional Ethics in Social Media: Where do you draw the line?

Tuesday, January 7, 2014, 5:30 – 7:30 p.m.

Upper Room, Slainte Irish Pub

33 Bowen Street, Hamilton

$15.00 for non-members; $10 for members; $5.00 for students.

Register Here

B) PD Event: How Healthy is your Organization’s Culture?


Engagement Workshop for Senior and Intermediate Leaders

Only 25% of workforces are actively engaged while 60% are not engaged and 15% are “actively disengaged” at work. Unhappy workers cost the North American business economy well over $350 billion annually in lost productivity.   ~ The Canadian Human Resources Centre

Does your culture engage and energize employees and fuel ideas and productivity?

Join us for 90-minutes of provocative and interactive professional development. You’ll learn new language and tools to improve your team’s and your organization’s culture at a workshop featuring co-authors Dr. Denise O’Connor and Ginny Jones APR FCPRS. Discover a new concept for healthy culture and proven methods to improve engagement and creativity in your workplace.

Participants will:

  • gain valuable professional development programming on improving your culture
  • try out some ‘tools’ to understand and ‘decode’ the culture
  • have opportunities for conversations on insights and to create new mental models of success
  • learn about an original and emerging research project called, the
  • network with leading professionals in the fields of public administration, corporate communications and PR, change management and organizational culture
  • receive a certificate of attendance from the Creative Organization Project
How Healthy is your Organization’s Culture?

Friday, January 17, 2014, 2:30 to 4 p.m.

McMaster Innovation Park

175 Longwood Road South, Hamilton

$35.00 for non-members; $25 for members; $15 for students.

This event is being sponsored by IPAC Hamilton, CPRS Hamilton and McMaster-Syracuse MCM.

Presenters’ Bios

Ginny Jones is an accredited public relations practitioner and the President of Acuity Options (, an award winning communications agency. Ginny works with senior decision-makers and team leaders to improve clarity, trust and stakeholder engagement during change. Her solutions reflect an organization’s values and combine two-way communications with branding and change management practices. Ginny serves as President of CPRS Hamilton and is a Fellow of the CPRS College of Fellows.

Dr. Denise O’Connor is an academic, policy advisor and group facilitator. Denise holds a PhD in Public Policy and her policy expertise is in system dynamics, stakeholder engagement processes, health care systems and the aging population. As President of Moving Perspective (, Denise applies process design and facilitation services with research and evaluation methods to align an organization’s core values and structures with purpose and vision. Most recently, she has worked both for the province and locally, in the area of creating age-friendly communities.

C) NEW: Katie Paine is Coming to Town – Luncheon and Workshop Events -February 19th

Be sure to mark you calendars now for February 19th for an afternoon to remember with PR and social media measurement pioneer Katie Delahaye Paine, hosted by CPRS Hamilton and McMaster University’s MCM program at the Ron Joyce Centre, DeGroote School of Business at 4350 South Service Road in Burlington.

Besides advising Fortune 500 companies, founding two measurement companies – KDPaine & Partners Inc. and The Delahaye Group – and, most recently, organizing a measurement conclave that released social media measurement standards in June, 2013, Katie has published three books; Measuring Public Relationships (KDPaine & Partners 2007),Measure What Matters (Wiley, March 2011), and Measuring the Networked Nonprofit: Using Data to Change the World. This latest book, which she wrote with Beth Kanter, was named the 2013 winner of the Terry McAdam Book Award.
Katie will speak at lunch on, “The State of the Art in Metrics and Management for Professional Communicators”, and during a three hour afternoon workshop on, “Measuring What Matters: Online Tools for Understanding Customers, Social Media, Engagement and Key Relationships.
The luncheon rate is $75 for members and $30 for student membersThe workshop rate is $175 for members and $55 for student members.Participants to both events receive a discounted rate of $200 for members and $75 for student members.

Legacy Award Winner

 Congratulations to Susan Emigh, Director of Public Relations at McMaster University’s Faculty of Health Sciences, for becoming the inaugural winner of the CPRS Hamilton Legacy Award. Susan Susan Emighbegan her career in newspaper journalism and later, worked in market research before switching to public relations in 2002. At that point, Susan joined CPRS and then returned to school in 2010 for her Master’s in communications at McMaster University (MCM), which she completed in 2013 while working full-time. During the past two years, Susan has had two papers published in academic journals. At the CPRS conference last June, she presented on her Master’s capstone research. An outstanding student, Susan graduated with 7 A+ and 5 A’s – far exceeding the award criteria of a 3.5 grade point average. Susan will receive a $1,000 cashaward in the New Year. The Legacy Fund, which is administered by the
is a permanent endowment fund established by CPRS Hamilton.

CPRS National Conference – ACT NOW: extra early bird rate till  – Jan 24th 

May 25 to 27, 2014

Take your career to new heights and enjoy the extra early bird special member rate of $1,180 when you register on or before January 24th. Most speakers have been confirmed and sessions will be offered in a variety of formats, such as hands-on interaction, panel discussions and lecture styles. Review the fourteen (14) workshop descriptions on the ASCEND 2014 website to see the robust lineup planned for Banff. The conference runs from May 25 to 27 and highlights include key note speaker Scott Stratten, President of Un-Marketing, a panel discussion on PR 3.0: The Shift from Public Relations to Public Collaboration, an Excursion to Lake Louise and the always memorable closing Awards Gala and Dinner


CPRS Mentorship ProgramIt’s that time of year again – when the Mentees take the stage to present on a topic of interest to the Mentors. This year’s Reverse Mentoring Event, “Video as a means of Communication,” will focus on a hot topic affecting many PR professionals today. It will be held on Thursday January 30th from 6:30 to 9 p.m at Hamilton’s Shalom Village.

For more information or if you’d like to serve on the mentorship committee, please contact the 2013-14 CPRS Hamilton Mentorship Co-Chairs at or by phone: Christina Jean Pierre (905) 929 -9299; Rosita Carobelli-Zukowski (905) 920-3552

PRK® – Next Date:Saturday, January 25th

The next Public Relations Knowledge (PRK) ® Exam will take place on Saturday, January 25, 2014 at Conestoga College, Waterloo or George Brown College, Toronto. Consider writing the exam if you graduated from a PR program in 2013 or will be graduating in 2014 or, if you are a professional who is considering a career shift to public relations.


The PRK Readiness Program is a good tool to prepare for the exam and includes:

  • The Study Guide and recommended reading list
  • Membership in the online PRK Discussion Forum
  • Note: CPRS membership is not required to write the exam. Live webinar to prepare for the exam and ask questions (mid-January 2014 – date tbc)

Detailed information on the PRK exam is available HERE

Professional Development @ CPRS (national)

Tune in Wednesday, January 22, 2014 at 2 p.m. for a case study from De Beers Canada that earned the 2013 Issues Management award from CPRS national’s esteemed Awards of Excellence program. Registration info to follow. This event is free for CPRS full members ($85 value). Please contact if you experience any issues when signing up for the webinars.

Enter the 23rd Annual CPRS Hamilton Pinnacle Awards 

CPRS Hamilton seeks your best communications work for its 23rd Annual CPRS Hamilton Pinnacles Awards. The deadline for Pinnacles entries is March 8th, 2014. The prestigious awards gala takes place April 9 this year, at the Ron Joyce Centre on McMaster University’s DeGroote School of Business campus in Burlington. Please plan to attend the event. Connect with your industry peers and cheer on the competitors.

Pinnacle entry fees are $50 per submission; $25 for the ‘Student Project Award’. Members interested in more information and entry forms are invited to email Pinnacle Awards co-chair, Mark Gregory at Learn the secrets of entry-writing success from an award-winning leader.

National Awards of Excellence & Major Awards – due March 21st 

Our national office and volunteers also run an outstanding awards program for communications programs and project as well as, the Major awards program which recognizes members who exemplify exceptional involvement in the profession. Deadline for both programs is March 21st and details are available here.

NEW CPRS Hamilton LinkedIn Group 

To start off 2014, CPRS Hamilton has created a new LinkedIn Group for its members to connect professionally online. Now you can engage with fellow members in our closed group on all sorts of PR topics, news and discussions in addition to sharing resources such as: job postings, career trends, studies, local events and more.This group is closed to CPRS Hamilton members who can join via LinkedIn here.If you are on LinkedIn join us!

Member Referral Incentive – earn credits

Did you know that you can receive a $100 credit for each new referral that is approved for membership? Is there a person at work, or perhaps someone in your professional network, who would be a great addition to our membership? Credits can be used toward national programs and offerings, including award entrance fees, webinars, accreditation costs, membership renewal fees or the annual Canadian Public Relations Conference.

Note that if you refer a new Affiliate member, the credit is $50 only. It’s a simple process; just make sure prospective members use your name as the referring member on their printed or online membership application forms. Or simply email Elizabeth Tang, Membership Manager, at and provide her with the contact details (make sure you’ve had a discussion with the prospect and they have agreed to be contacted).Your referral credits will be tracked by the National Office and will be available for your use.

In the News   

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