President’s Message November 2013

President’s Message November 2013

President’s Message                                                                                November 1, 2013

Ginny Jones, APR, FCPRS

Dear Fellow CPRS Hamilton Members:

Start the holiday season off on a high note with the annual CPRS Hamilton Humbug – registration is now open (below) for the December 5th event of the season. Join colleagues and friends at the new AGH Design Annex on James St. North for some fellowship and fun.

Hope to see you there!

Best regards,

Ginny Jones, APR FCPRS

905 648 2049


2013 Holiday Humbug

The CPRS Holiday Humbug brings communications and public relations professionals together from across the region, in a joyful celebration of fellowship and goodwill. It is a wonderful chance to connect with old friends and make new ones…and linger over a holiday drink and fare.

Thursday, December 5, 2013, 6 to 8 p.m.

AGH Design Annex, 118 James Street North, Hamilton, Ontario L8R 2K7

Members: $35; Students: $30; Non-members: $40

Register today!

The AGH Design Annex is located at 118 James Street North in a beautifully restored 19th century heritage building. The Design Annex provides an alternate venue for AGH programming and events that is unique in Hamilton. It serves as a “creativity lab” where experimental exhibitions are mounted and intimate performances are staged and is complemented by a home and office Art + Design Store and features versatile venue rental space.

If you have any questions about this event or wish to volunteer, please contact Event Chair Bob Deans at or call 905-529-1613

Accreditation deadline – December 2nd

Friday’s webinar: The CPRS national office conducted a webinar on November 1st for members interested in learning more about the accreditation process. Please contact Lorianne Weston now to request your login information at .

If you’ve been thinking about becoming an accredited practitioner, now’s the time to act. For more information on this fast-approaching deadline for applications, please contact our CPRS Hamilton Accreditation Chair Gisèle Shaw, APR at or call 905-845-6601 ext.3166 or contact the national office via email or call (416) 239-7034.

What is required?

Eligible candidates must complete an application form and submit it prior to the December 2nd deadline.

After being approved by the National Council on Accreditation, candidates will participate in a three part process consisting of:

  • a review of a work sample;
  • a written examination, and;
  • an oral examination.

Accreditation Maintenance – are you up to date?

Login to with your username and password to:

Professional Development @ CPRS Hamilton

2nd Pint-Sized Social Media Chat: Issues Management and Social Media

Ever asked yourself how your organization should use social media to help manage issues? The fact is that everyone and every business that participates on social media are actively involved in issues management.

The second Pint Sized Social Media conversation of the 2013-14 season will centre on Issues Management and Social Media. We will discuss strategies, tactics and technologies you can use to serve and protect your organization to help manage various issues! Join us for drinks, pub snacks and free-wheeling conversation. The conversation will be facilitated by Alex Sévigny, APR. Reserve your seat at the table now. Spots are limited. Registration required.

Tuesday, November 5th, 5:30 – 7:30 p.m.

Upper Room, Slainte Irish Pub, 33 Bowen St., Hamilton

$15.00 for non-members; $10 for members; $5.00 for students.

 Professional Development @ CPRS (national)

Plan to tune in Wednesday, Nov. 20th for the second webinar in this year’s CPRS online series when Gold award winner Melanie Simmons will speak on a media relations campaign for her employer, SAIT Polytechnic (Southern Alberta Institute of Technology).

This event is free for CPRS full members ($85 value). Please contact if you experience any issues when signing up for the webinars.

1st Annual Student Event

The first CPRS student event will take place Thursday, November 14 at 7:00 pm at a coffee house in Burlington. This event will be an opportunity for students to discuss personal branding including online identity/reputation management, providing tips, tools and an opportunity to network with one another. Location and special guest to be announced.

Calling all Scholars

Two scholarships are offered each year – the Legacy Award from CPRS Hamilton and the Torchia Scholarship in Communications from CPRS national.

Do you qualify for a Legacy Award?

If you have completed a full-time graduate level program (i.e. at the Master’s level, Ph.D. or MBA) focusing specifically in the area of public relations or communications and are a member in good standing of CPRS Hamilton for at least two years (at the time the award is presented), you may be eligible to receive the CPRS Hamilton Legacy Fund Award.

The Legacy Fund, which is administered by the Hamilton Community Foundation as a permanent endowment fund, has been established by CPRS Hamilton to provide a scholarship award in the amount of $1,000 for a senior CPRS Hamilton member on completion of a graduate-level program.

Do you qualify for a Torchia Scholarship in Communications?

This scholarship is awarded annually to the student who has chosen to study public relations/communications in one of Canada’s two official languages that is not his/her first language or mother tongue and who best exemplifies the spirit and practice of bilingualism in the Canadian communications and public relations profession. The student will be entering his/her second year of undergraduate study in public relations/communications at a Canadian university or college, in either a degree program or a multi-year diploma or certificate program that meets recognized standards of education.

The scholarship is valued at $1,500. It is inspired by the career of Armand Torchia, who co-founded The Houston Group and Torchia Communications with his son Jean-Claude. The Scholarship adheres to the values espoused by Torchia Communications in providing quality services in both of Canada’s official languages. The deadline for submissions is April 30, 2014. Please direct questions to Barbara Sheffield, APR, FCPRS, Executive Director, Communications + Public Relations Foundation and Vice President, PR/Media Connection at (416) 242-6146 or by email at

PRK – Next Date:Saturday, January 25th

The next Public Relations Knowledge (PRK) ® Exam will take place on Saturday, January 25, 2014 at Conestoga College, Waterloo or George Brown College, Toronto. Consider writing the exam if you graduated from a PR program in 2013 or will be graduating in 2014 or, if you are a professional who is considering a career shift to public relations.

The PRK Readiness Program is a good tool to prepare for the exam and includes:

  • The Study Guide and recommended reading list
  • Membership in the online PRK Discussion Forum

Note: CPRS membership is not required to write the exam. Live webinar to prepare for the exam and ask questions (mid-January 2014). Detailed information on the PRK exam is available HERE.


Calling all Mentees!

Here’s your golden opportunity to polish your resume and practice your interview skills! Mentors will be on hand to do just that when you bring your resume and attend the next event, Resume Critique and Mock Interview Workshop.

It is being held Wednesday November 6th at the Halton Catholic District School Building from from 6:30-9:00 pm in the Main Boardroom.

Special guest speaker, Al Lutchin , APR, of Career Compass Canada, will discuss some tips to get you ready for that next career move. It’ll be a great night of learning and improving!

For more information or if you’d like to serve on the mentorship committee, please contact the 2013-14 CPRS Hamilton Mentorship Co-Chairs at or by phone: Christina Jean Pierre (905) 929 -9299; Rosita Carobelli-Zukowski (905) 920-3552

Pinnacles – April 9th (new date)

The Pinnacles Gala will be held in the evening of Wednesday, April 9th at the Ron Joyce Centre, DeGroote School of Business in Burlington. Details to follow. Please note that the date for award submissions is March 7th.

CPRS National Conference – Ascend 2014, Banff, AB

May 25-27, 2014 – Note: New timing for Conference

Picture yourself in beautiful Banff and take your career to new heights during ASCEND 2014!

Member Referral Incentive – earn credits

Did you know that you can receive a $100 credit for each new referral that is approved for membership? Is there a person at work, or perhaps someone in your professional network, who would be a great addition to our membership?

Credits can be used toward national programs and offerings, including award entrance fees, webinars, accreditation costs, membership renewal fees or the annual Canadian Public Relations Conference. Note that if you refer a new Affiliate member, the credit is $50 only. It’s a simple process; just make sure prospective members use your name as the referring member on their printed or online membership application forms. Or simply email Elizabeth Tang, Membership Manager, at and provide her with the contact details (make sure you’ve had a discussion with the prospect and they have agreed to be contacted). Your referral credits will be tracked by the National Office and will be available for your use.

In the News

Got some news to share? Or have you heard about a recent honour bestowed on one of your CPRS peers? Don’t be shy!! Contact us at