President’s Message October 2013

President’s Message October 2013

President’s Message

Ginny Jones, APR, FCPRS            October 18, 2013

Dear Fellow CPRS Hamilton Members,

Be sure to mark your calendars now with the key dates mentioned in this e-blast – so you can pick and choose the benefits of membership that matter most to you. You can plan your professional development, take part in the Pinnacles awards program, join us for the very popular Humbug (at the hot new AGH Design Annex) and connect with your PR community. We’ve also got some interesting developments from National in this e-blast, courtesy of Bryan Sparks, national’s Communications and Professional Development Co-ordinator.

Personally, one of the most exciting developments I’ve seen lately in our field of PR is the Melbourne Mandate. This significant and visionary work was developed in response to the, “unprecedented public access to communication”, which “presents new challenges and opportunities for organisations – and for global society.”

The Communicative Organization 2012 Model


More than 80 delegates from 29 countries met at the 2012 World Public Relations Forum in Melbourne, Australia last November and endorsed a new mandate for practitioners today that covers a set of roles, responsibilities and principles for building and sustaining relationships.Specifically, “public relations and communication professionals have a mandate to define and maintain an organisation’s character and values; to build a culture of listening and engagement; and to instill responsible behaviours by individuals and organisations. These three roles are both essential and interconnected: an organization must understand its own character and responsibility in order to have meaningful engagement with its stakeholders; and taken together, these roles form an essential contribution to organizational strategy, and to society.”

What are your thoughts on the mandate?

As CPRS members, we are also members of the Global Alliance, which represents 160,000 practitioners worldwide. Do you feel ready and able to fulfill this mandate in your workplace? If so, we’d love to hear how you’ve carved out that role and any advice you can share. If you’re not there yet, what do you see as the biggest obstacles and what’s needed to make the changes the mandate describes? Please do drop me a line on this and anything else you’d like to see us cover through monthly communications with you.

Best regards,

Ginny Jones, APR FCPRS

905 648 2049


Please save the date for December 5th!

The CPRS Holiday Humbug brings communications and public relations professionals together from across the region, in a joyful celebration of fellowship and goodwill. It is a wonderful chance to connect with old friends and make new ones…and linger over a holiday drink and fare.


CPRS Hamilton 2013 Holiday Humbug


Located at 118 James Street North in a beautifully restored 19th century heritage building, the AGH Design Annex provides an alternate venue for AGH programming and events that is unique in Hamilton. The Design Annex is a creativity lab where experimental exhibitions are mounted and intimate performances staged, complemented by an exciting home and office Art + Design Store and versatile venue rental space.

If you have any questions about this event or are interested in volunteering, please contact our Events Chair Bob Deans @ or 905-529-1613 x 268


The 2013/2014 Mentorship Program kicked off with a Speed Mentoring and selection event on Thursday, October 17th in the boardroom at the Hamilton Spectator.

The November event is set for Wednesday, November 6th at the Halton Catholic District School Board and features a resume critique and mock interview workshop. This popular mentorship program received a total of 13 applications for 11 spots.

For more information or if you’d like to serve on the mentorship committee, please contact the 2013-14 CPRS Hamilton Mentorship Co-Chairs at or by phone: Christina Jean Pierre – 905.929.9299; Rosita Carobelli-Zukowski – 905.920.3552

Welcome to New Members

A warm welcome to:

Full Members:

• Christina Jean Pierre – President, Red Hill Communications and Public Relations, Hamilton

Professional Development @ CPRS Hamilton

With a focus this year on the theme: building relationships, here’s a brief overview of what’s in the works for our members’ professional development.

Monthly: Pint-sized Social Media Chat

A lively discussion on recent cases, best practices from fellow members; come out and share your experiences and gain from colleagues, too. Facilitated by PD Chair Dr. Alex Sévigny. APR.

Second Tuesdays each month from 5:30 – 7:30 p.m.@Upper Room, The Slaintes Irish Pub, 33 Bowen St., Hamilton Registration requested. Cost: $15.00 for non-members; $10 for members; $5.00 for students.

Partnering on Lecture Services with MCM

Through a profit-sharing partnership with McMaster, CPRS Hamilton is offering its members an opportunity to attend a series of lectures on some of the hottest topics facing practitioners in Canada and featuring recognizable leaders. This series, which is being offered during the “residency portion” of the McMaster-Syracuse’s Masters in Communications Management program three times over the school year, is being offered on the following dates (details to follow):

MCM Lecture Series:

• Saturday, February 15th – dinner

• Wednesday, February 19th – luncheon

• Saturday, June 14th – dinner

• Wednesday, June 18th – luncheon

As our PD Chair and McMaster University’s Director of Professional Communications Programs, Alex was in a unique position to make this opportunity available to CPRS Hamilton members. “McMaster is pleased to offer this lecture series to CPRS members as an opportunity for extra professional development programming and networking for the community of practitioners in Hamilton,” said Alex.”It is also a chance for MCM students, who come from across Canada to meet the dynamic community of CPRS Hamilton. This will be a great learning and networking opportunity for all.”

Some additional CPRS Hamilton PD programming is also being explored to round out the program.We welcome your thoughts. You can contact Alex directly at:

Professional Development @ CPRS National

The Canadian Public Relations Society is once again offering professional development webinars at no cost to members as a benefit of being a part of the National Society.

The second webinar of the 2013-14 series will take place on Wednesday, Nov. 20th and features Gold award winner Melanie Simmons speaking on a media relations campaign for her employer, SAIT Polytechnic (Southern Alberta Institute of Technology). This event is free for CPRS full members ($85 value).


Monday, Dec. 2nd is the deadline for submitting applications for the CPRS Accredited in Public Relations (APR) designation. Don’t wait until the eleventh hour to prepare your application – start now!


For any questions specific to the accreditation process, please contact our CPRS Hamilton Accreditation Chair Gisèle Shaw, APR at or call 905-845-6601 ext.3166 or contact national via email or call (416) 239-7034.


• March 7th – Deadline for Submissions

• April 9th – Pinnacles Awards Gala

CPRS National Conference – Ascend 2014, Banff, AB

CPRs National Conference 2014


May 25 – 27, 2014 – Note: New timing for Conference

Plan now to attend a professional and personal getaway to one of Canada’s premier destinations!

Spend time learning how to take your career to new heights all while taking in the beauty of Banff during: ASCEND 2014

CPRS members can register for the full conference at the low rate of $995+ GST, ending Friday, Oct. 25th. This is a special member-only rate – act now as time is limited!

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