An awards submission stands out if it…
1. Tells a really good story.
2. Is very creative and/or strategic – explains how you had a really unique, smart or unusual solution to a problem.
3. Clearly links measurable objectives to measurable results.
(from CPRS National WebN’R - Going for The Gold: Writing a Winning Submission and Bringing Home the Hardware).
In the fundraising sector, communication plays a huge role in achieving bottom-line results. By following some basic steps, connecting with and persuading potential donors can be very simple.
Mistrust is often the obstacle to successful corporate communications. In an age of skepticism - if not outright cynicism - the public is inclined to dismiss corporate messaging as self-serving and therefore suspect.
Ethical behaviour is important in all aspects of life. “I cringe when I see decent people justifying abhorrent business practices simply because ‘that’s the way it’s done.’ There’s no excuse for that. Maybe powerful people - including powerful publicists - can get away with it.”
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